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What were the challenges?
What have we done?
What results have we achieved?

What were the challenges?

Integrate different databases and centralize information on the 13 units that make up Unimed Centro-Oeste Paulista.

What have we done?

  • Implementation of the CRM solution in each unit
  • Integration of relationship channels
  • Centralization of the beneficiaries' database in a single history

What results have we achieved?

  • Centralization of information on beneficiaries and members.
  • 25% reduction in connection time
  • 20% reduction in the volume of direct to singular calls, concentrating calls in the structure of the Intrafederative
  • Dropout rate went from 37.4% to 2%