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What was the challenge?
What have we done?
What results have we achieved?

What was the challenge?

Increase the number of customers seeking virtual assistance in an integrated manner with the other channels of interaction of the brand

What have we done?

  • plusoft AI implementation integrated with CRM, online chat, dashboard and Workflow solutions

 

What results have we achieved?

  • Integration of customer contact channels in a single database
  • 45% growth in the number of customers using Plusoft AI to communicate with the brand
  • The number of phone calls, which previously represented 60% of total demand, dropped to 30%
  • Contacts made through the website increased from 20% to 35%

“Due to a decision by the parent company in Germany, we had to adhere to a global tool for a few years. However, in 2010, with the total outsourcing of our SAC, the benefits we already knew from the CRM solution, such as technology, agility and information, were decisive in choosing the Plusoft Group as our partner again.” - Débora Nery, manager of commercial & operations Boehringer Ingelheim