The Harvard Business Review indicates that 73% of shoppers use more than one channel during their shopping journey, be it digital or physical. This scenario demands that the company has the same experience in all channels. To do this, your company needs to have information on the entire customer history up to date and in a reliable system. To enable a frictionless experience that unifies customer information, the best solution is plusoft Omni CRM. The technology is scalable and performs the orchestration of multichannel flows and business areas, enabled for integration with legacy systems.