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What were the challenges?
What have we done?
What results have we achieved?

What were the challenges?

Unify the voice of service on social networks and implement a resolute service structure, not just a first-level response.

What have we done?

  • Implementation of a SAC 3.0 operation that includes: monitoring, analysis and service on social networks, in addition to integrating information with NIVEA's CRM
  • Review and suggestion of new brand persona

What results have we achieved?

We wanted a single voice in all forms and channels of contact with NIVEA, ensuring a single relationships platform. As we have already worked with Plusoft, with the CRM solution and for the creation of our application, we expanded the partnership and unified all the tools.” - Ligia Annunziato, Marketing Manager at NIVEA