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Facebook Messenger changes encourage interaction and opportunities for brands

In early 2020, Facebook Messenger underwent updates that modified the brand service metrics, which now positively classifies managed cases within 24 hours, encouraging companies to interact more with users and encourage customer responses

And what opportunities can be provided by this new guideline? Bruno Alves, Plusoft's director of marketing and innovation, and Ísis Alves, customer service manager for the plusoft Social listening tool, comment on the changes and opportunities.
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F8 2019 - Facebook trends for messaging and mobile communication

Bruno Alves, Plusoft's vice president of innovation and marketing, talks about the news announced in the 2019 edition of F8, the official Facebook conference in which the company announces launches and points out the trends it intends to follow in the short term.

Privacy, messaging evolution and new features for mobile devices were some of the highlights pointed out by Alves, indicating that companies should invest in communication formats via messages to provide better service to customers.
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Customer science: who they are and how to engage them

Tiago Quintino, of Plusoft, presents how the customer journey (his behavior, needs and good practices) is seen by two of the main business schools: the North African Harvard Business School and Stanford University.

In the presentation, Quintino also talks about the customer journey and stresses the importance of thinking about the best possible experience, to ensure the competitiveness of his brand over the years.

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