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F8 2019 - Facebook trends for messaging and mobile communication

Bruno Alves, Plusoft's vice president of innovation and marketing, talks about the news announced in the 2019 edition of F8, the official Facebook conference in which the company announces launches and points out the trends it intends to follow in the short term.

Privacy, messaging evolution and new features for mobile devices were some of the highlights pointed out by Alves, indicating that companies should invest in communication formats via messages to provide better service to customers.
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Customer science: who they are and how to engage them

Tiago Quintino, of Plusoft, presents how the customer journey (his behavior, needs and good practices) is seen by two of the main business schools: the North African Harvard Business School and Stanford University.

In the presentation, Quintino also talks about the customer journey and stresses the importance of thinking about the best possible experience, to ensure the competitiveness of his brand over the years.

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Marketing automation as a competitive advantage

One of the practices that can be adopted to maintain consumer loyalty is consistent communication that happens at key user moments. And how can it be done? Through marketing automation features, which interact with consumers only in situations evaluated by the team as convenient.

In this webinar, we explain how automation can benefit other departments and show how our Omni plusoft tool can be used in the automation flow.
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