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Plusoft

Marketing automation as a competitive advantage

One of the practices that can be adopted to maintain consumer loyalty is consistent communication that happens at key user moments. And how can it be done? Through marketing automation features, which interact with consumers only in situations evaluated by the team as convenient.

In this webinar, we explain how automation can benefit other departments and show how our Omni plusoft tool can be used in the automation flow.
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WhatsApp for customer service - Opportunity or risk?

Present in 99% of Brazilian smartphones, WhatsApp is already used by a large number of companies as an official contact channel, but it is important to adopt some good practices to ensure that the use of the tool brings only benefits, not risks, to the reputation of your business.

During this webinar, we discussed the advantages of using WhatsApp and how your company needs to structure itself to adopt this channel in its service grid.
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