retail

Conversion, recurrence, and fluid experience for Retail

Cart recovery, offers by store and post-purchase on WhatsApp, with geointelligence and automation

Market context

Conversion, recurrence, and price competition require customization at scale and a frictionless experience.

Regulation & Compliance

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Regulation & Compliance

Consent, traceability, and communication policies became a topic of daily management. Operations need governance to scale without the risk of blockages and penalties.

Technological Disruption

AI, automation, and messaging are redefining retail service and conversion. Whoever connects data and operations to execute journeys in real time wins.

Cybersecurity & Privacy

Customer data, payments, and conversations increase exposure to fraud and incidents. Security by design and access controls reduce risk and increase trust.

Talents

Lean teams need to sustain seasonal peaks in quality and productivity. Processes, automations, and copilots reduce dependency on headcount and rework.

Customer Experience

The consumer requires quick response, context, and personalization on any channel. Every friction in the journey becomes abandonment, complaint, and loss of recurrence.

Economic Volatility

Demand swings put pressure on planning, promotions, and cash flow. Personalization and operational efficiency help protect revenue and conversion.

Competition & Margins

Marketplaces and price comparisons compress margins and increase acquisition costs. Loyalty, CRM, and efficient service support LTV and reduce dependence on discounts.

More than customers, partners

Differentials that matter in the sector

WhatsApp conversion with governance

Official operation for campaigns, service, and sales, with automations that accelerate response and increase conversion rates.

Loyalty and LTV with CRM journeys

Unified data and automation to personalize offers, activate repurchases, and reduce discount dependency.

Expansion with square intelligence

Geomarketing to prioritize regions and optimize the network, guiding investment by potential and competition.

Scalable after-sales with AI

Self-service and intelligent sorting for status, exchanges, and support, reducing the cost per contact and improving resolution.

Solutions modeled for the segment

OMNI CRM

Omnichannel service and sales with a unique history between store, e-commerce and SAC.

WHATSAPP BROKER

Conversion and post-purchase on official WhatsApp: cart, order, exchanges, and re-engagement.

MARKETING SUITE

Loyalty and incremental revenue with personalized and measurable journeys.

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A.I. AGENT

Self-service for status and exchanges, absorbing seasonal peaks with scaling.

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SAC in networks with actionable intelligence to contain spikes and protect reputation.

SALES automation

Field execution with evidence for promoters, expansion, and franchises.

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performance agency

Omnichannel growth operation with CRM, martech and continuous experimentation.

Results that prove it

Learn about successful cases of companies in the segment that use our solutions and have achieved great results!

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

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Omni CRM

OXXO Brazil - Plusoft Integrated Solutions

Operational efficiency with an integrated digital ecosystem

OXXO Brazil needed to integrate areas and expand the visibility of the demands in an expanding operation. In the full case, you can see how an integrated digital ecosystem supported this evolution and what lessons the project left behind.

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Performance Agency

COOP

Volta Cooperado: reactivation of inactive customers

Discover how COOP reactivated inactive customers with monthly CRM journeys and personalized benefits, using AI to increase segmentation efficiency and accelerate performance gains over time.

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Sales Automation

OXXO Brazil - Hike

Transformation of operational management in OXXO Brazil stores

OXXO Brasil started a project with Hike to digitize and standardize store operating routines, bringing mobility and visibility to simplify daily life and free up teams' time for service and sales.

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Performance Agency

Pague Menos Pharmacies

Personalization by lifecycle for retention and recovery

Learn how Pague Menos pharmacies structured retention and recovery journeys in e-mail and SMS, combining personalization by purchasing mission and evolution of the propensity model.

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Omni CRM

OXXO Brazil - Plusoft Omni CRM

360º view of the customer with unified data at OXXO Brazil

With Plusoft OMNI CRM, OXXO Brasil evolved its service operation by centralizing channels and standardizing processes. The complete material shows how access to customer history supported decisions and performance.

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Sector content

E-commerce with more generative AI: see trends for 2024

See the e-commerce trends for 2024, focusing on generative AI, omnichannel, voice and personalization, and how to apply it to the operation.

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NRF 2025: first impressions of the largest global retail event

First impressions of NRF 2025: retail AI trends, hyperpersonalization, sustainability, social commerce, phygital, and new shopping experiences.

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Highlights of NRF 2024 with experts in Retail and Consumer Affairs

Check out the highlights of NRF 2024 on People Tech Day: ecosystems, digital stores, omnichannel, circular economy, and AI in retail.

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Why use Plusoft's solutions for the Retail segment:

Convert more on WhatsApp and recover carts

Increase recurrence with CRM and personalization

Reduce after-sales friction with AI and self-service

Expand with square intelligence and geomarketing

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