Consumer Goods
Challenges
The consumer goods industry faces numerous challenges.
The first and most obvious of these concerns CRM efforts with the primary base – the so-called First Party Data – and with the retailer’s customer base.
Another major challenge is related to the quality of customer service and ombudsman services, which have a huge impact on the satisfaction of the end customer.
Finally, it is worth mentioning issues related to brand reputation, especially regarding the management of crises that arise on social networks and spread rapidly.
The good news is that Plusoft offers solutions that help the industry overcome all these challenges assertively and quickly.
Solutions
With a combination of our Plusoft MKT Suíte and Plusoft Trade platforms, it becomes much easier for your company to optimize CRM actions, whether to offer promotions to your primary base, work on the penetration of specific products in the retailer’s customer base or through powerful AI algorithms that identify the potential and probability of consumer purchases.
Plusoft OMNI CRM, in turn, helps your company improve the efficiency of customer service and streamline, even with the help of bots and Generative AI, the resolution of issues such as defective goods, product usability, participation in raffles and promotions, etc.
With Plusoft Social, finally, you can monitor the public’s engagement with your brand and interact with your followers directly on the social network that is activated, including Reclame Aqui, Consumidor.Gov, and Procon.
Count on Plusoft to enhance your customer’s journey.
And their customers' journey as well.
Ours
Products
From OMNI Channel CRM tools to Marketing platforms that, when combined, act on both the primary and retailer base, Plusoft’s solutions are tailor-made to meet the demands of the Consumer Goods Industry, both in CRM and CX.
To learn more about each of our solutions in detail, click below.
SO, WHAT DID YOU THINK?
Get in touch with us and schedule a meeting right now.
We’d love to assist you!
- +55 11 5091.2777
- contato@plusoft.com.br
- Av. das Nações Unidas, 12995 - 32º andar Cidade Monções, São Paulo - SP, 04533-085
