consumer goods
Challenges
The consumer goods industry faces many challenges.
The first and most obvious of these concerns CRM efforts with the primary base – the so-called First Party Data – and also with the retailer’s customer base.
Another major challenge is related to the quality of customer service and ombudsman services, which have a huge impact on end-customer satisfaction.
Finally, it’s worth mentioning issues related to brand reputation, especially with regard to managing crises that arise on social networks and spread quickly.
The good news is that Plusoft offers solutions that help the industry overcome all these challenges assertively and quickly.
SOLUTIONS
With a combination of our Plusoft MKT Suite and Plusoft Trade platforms, it’s much easier for your company to optimize CRM actions, whether it’s to offer promotions to your primary base, work on the penetration of specific products in the retailer’s customer base or through powerful AI algorithms that identify consumers’ potential and likelihood to buy.
Plusoft OMNI CRM, on the other hand, helps your company improve the efficiency of its customer service and speed up, even with the help of bots and Generative AI, the resolution of issues such as defective goods, product usability, participation in draws and promotions, etc.
With Plusoft Social, finally, you can monitor the public’s engagement with your brand and interact with your followers directly on the social network where you are contacted, including Reclame Aqui, Consumidor.Gov and Procon.
With Plusoft Social, finally, you can monitor the public’s engagement with your brand and interact with your followers directly on the social network where you are contacted, including Reclame Aqui, Consumidor.Gov and Procon.
Count on Plusoft to improve your customer’s journey.
And that of his
clients, too.
Ours
Products
From OMNI Channel CRM tools to Marketing platforms that, when combined, act on both the primary and retailer base, Plusoft’s solutions are tailor-made to meet the demands of the Consumer Goods Industry, both in CRM and CX.
To learn more about each of our solutions in detail, click below.
LIKE IT?
So, get in touch
and schedule a meeting!
We will be happy to assist you!
- 11 5091-2777
- contato@plusoft.com.br
- Av. das Nações Unidas, 12995 - 32º andar Cidade Monções, São Paulo - SP, 04533-085
