Other
Retail

Challenges

One of the main obstacles in retail is low purchase frequency. As products are not considered essential and do not need to be replaced regularly, consumers tend to take longer to make a new purchase.

Keeping the brand in customers’ minds during these intervals between purchases is another challenge, especially in a market where competition is intense and the options are numerous. To stand out, brands need to offer something that goes beyond the product itself.

SOLUTIONS

The combination of Plusoft Omni CRM and Plusoft Social solutions offers a complete and centralized view of customer information, which allows for a strategic approach, a quick and personalized response to comments and mentions on social networks, showing that the brand is attentive and concerned about their needs.

Plusoft AI offers post-purchase support and continuous engagement. It is configured to proactively interact with customers, collecting feedback or suggesting related products based on previous interactions, keeping the brand in consumers’ minds.

With the Recommendation System, you can create personalized storefronts that offer specific recommendations based on customers’ interests and purchase history. This not only encourages additional purchases, but also improves their overall experience.

MKT Suite integrates intelligent automation for campaign management and ensures that every point of contact with the customer is taken advantage of, keeping the brand relevant and present in the consumer’s mind. It has the capacity to personalize and segment your actions precisely, maximizing their effectiveness.

The new cockpit functionality, combined with MKT Suite‘s campaign management, to create gamified campaigns – such as sweepstakes roulette and cashback – can be an excellent way of keeping consumers engaged between purchases. This approach creates an emotional connection with the brand.

Keep your brand fresh in consumers’ minds.

RETAIN YOUR
CUSTOMERS WITH THE RIGHT
SOLUTIONS.

SUCCESSFUL
PARTNERSHIPS

These are some of the clients in the Other Retail sector served by Plusoft.

Ours
Products

From personalizing interactions with Omni CRM and Social to intelligent automation with Plusoft AI, our solutions are designed to overcome your company’s challenges.

To learn more about each of our solutions in detail, click below.

Costumer Service

MARTECH

Social networking monitoring

Sales Force Automation

Collection

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